The Four PS: Product, price, place and promotion - UK Essays.
The Four P’s of the Marketing Mix Shandalia Whitener American Intercontinental University Abstract This paper discusses the marketing mix. The writer explains the four p’s that make up the marketing mix in order to market a product or service.
When dealing with the marketing mix, the four P’s of marketing include product, place, price, and promotion. The product is one of the most important items in the four P’s of marketing. This is what you are actually selling. It is important to know what the product will give the customer, and what the customer wants from it.
As reported by Nichols and Woods (1997), 4 P’s misleads the theory of marketing that they are all that marketing requires. The main problem for this approach is the lack of coordination and cooperation across departments and functions. This result in low levels of business performance and low levels of customer satisfaction.
Throughout this paper you will find descriptions of how McDonald’s used the four P’s of marketing in order to create a successful and well known worldwide company. The four P’s of marketing include price, product, promotion and place.
The four P’s of marketing includes product, place, price and promotion. These mechanisms are usually referred to as the marketing mix (McCarthy and Perrault 1999). The four P’s serves as elements that ought to target segments, to be able to maximize the client’s satisfaction.
Marketing strategies are a main back bone to any business. There are 4 Ps governs the whole marketing strategy and those 4 Ps of marketing are Product, Price, Promotion and Positioning. These 4 P’s of marketing will evaluate your strategy as weak or strong.
The 4 Ps of marketing are Product, Place, Promotion and Price. Each plays a key factor in the overall successful marketing of a product or service. Product”Although this typically refers to a physical product, it has been expanded to include services offered by a service organization.
The seven dimensions of the Marketing Mix employed in this study are product, price, promotion, physical evidence, place, personnel, and process. Out of 950 questionnaires, 690 were returned by the end of September, 2009.
In this essay, I will compare and contrast the 4 Ps marketing approach (price, product, place, and promotion) versus the value approach which consists of creating, communicating, and deliver plus the exchanging which is price equivalent. I also explain what should be expected of these two approaches.
Four P’s of Marketing Mix Essay Sample The marketing mix is the most important tool used for marketing the products with the consumers. The marketing mix is the only one parameter for a company to distinguish its product from the other same kind of products of different companies.
Marketing mix is a term used to describe a set of actions or tactics. A company uses these tactics for promoting its product, service or brand in the market. The marketing mix comprises of 4 P’s - Product, Price, Place and Promotion. All marketing-mix elements are interrelated and affect each other.
What Are the 4 P’s Of Marketing While marketing mixes are becoming more elaborate and detailed, it’s a good idea to start off with the basic 4 Ps.
The Four Ps of Marketing. While the forms of marketing are almost as varied as the products themselves,there is evidence that there are some universal rules that are applicable to successful marketing in the retail and some service industries.Studies have found that some of the characteristics affecting consumer behavior that marketers must take into account,due to the influence on consumer.
